J.K. Rowling recently issued the following statement regarding Pottermore:
"I wanted to give something back to the fans that have followed Harry so devotedly over the years, and to bring the stories to a new digital generation. I hope fans and those new to Harry will have as much fun helping to shape Pottermore as I have. Just as I have contributed to the website, everyone else will be able to join in by submitting their own comments, drawings, and other content in a safe and friendly environment, Pottermore has been designed as a place to share the stories with your friends as you journey through the site."
Considering the fact that Pottermore is a joint project, the United States Publishers of the Potter series "Scholastic" have issued a statement concerning the author's announcement:
"Scholastic is proud to be a key partner in the Pottermore project, including connecting teachers and parents from our school and online channels directly to e-book sales via Pottermore and providing marketing and promotion support. We're excited about the new content from J.K. Rowling to go along with the books. This will surely inspire more interest in the series and bring a whole new generation of readers to Harry Potter. We're pleased to support Pottermore because we know the power of the Harry Potter books to turn kids into lifelong readers, and we believe every child should experience Harry Potter, whether in e-books or in print. In addition, Scholastic will receive a royalty on sales of the U.S. editions of the e-books."
We will make sure to let you know when more exciting news comes to light regarding Pottermore. Stay tuned!